From Field to Frame
In the warm days of late summer 2025, Madeeco’s Creative Director, Nooriya, visited a flower farm in North Buckinghamshire, where she met flower farmer Roz of Field Gate Flowers - the beginning of a natural collaboration.
Roz Chandler, Field Gate Flowers
Roz has run Field Gate Flowers from her home just outside Milton Keynes for over 15 years. In that time, her business has grown from five raised beds to a dozen plots situated over 5 acres of land. Field Gate is run on sustainability principles with no pesticides or herbicides used in the growing of their blooms and foliage and Roz has mentored many other growers and flower farmers over the years. As Nooriya and Roz walked the fields, gathering flowers by hand, they shared experiences of running sustainably centred businesses and the challenges and rewards that such an ethos offers.
captured by Sarah Jex on Field Gate Farm
Nooriya returned to Madeeco’s London studio and began the intricate process by which we preserve flowers and foliage, pressing them over several weeks using traditional methods, giving them time to settle into their next form.
Taking on new life
Back at Field Gate Flowers, summer turned to autumn, annual plants were pulled up and composted, beds cleared and seeds sown for next year’s blooms. As winter began to fade, the same flowers that Nooriya had picked were beginning to wake again or being sown anew from seed.
Field Gate Flowers
Over that time, the preserved summer flowers - Delphinium, Nigella, Achillea, Cosmos, Gaura, poppies and Zinnia - had been carefully composed by Nooriya into a new artwork: Held in Bloom.
Space to breathe
Nooriya’s intention in creating this work was to honour the way in which these flowers had grown: reaching, leaning and unfolding in their own rhythm. “I left a lot of intentional white space around the flowers as I positioned them”, she says. “It felt right to give each stem room to move freely as it would have in the field.”
Sharing the beauty
When we revealed the finished artwork to Roz just a few weeks ago, she was thrilled to see her flowers live on in this new form. As any gardener or grower will know, it can be a long journey from sowing a seed to seeing a flower in bloom, so to see the lifetime of these blooms extended still further was deeply moving for her. What once grew, bloomed and weathered in the field now finds a new form.
Madeeco and Field Gate Flowers are collaboratively releasing Held in Bloom as a limited-
edition fine art print, preserving both the intricate detail of the pressed florals and the spirit of the landscape they came from.
The original artwork has been professionally captured to preserve the texture and tonal depth of the piece, allowing it to be faithfully translated into a fine art print.
A Shared Purpose
During 2024, Roz received a breast cancer diagnosis and subsequently underwent
extensive treatment. She is now fully recovered and incredibly grateful for the expertise and care she received from medics and from charities which exist to support cancer patients.
With Nooriya’s healthcare background, supporting awareness and research through a profit donation felt an instinctive addition to the project. 10% of profits from every print will be donated to Breast Cancer Now, a cause closely connected to Roz’s personaljourney.
Held in Bloom is shaped by land and shared purpose, carrying the memory of the field and a quiet sense of hope. The artwork is now available as a limited-edition fine art print.
